With a few days to cool off after a smokin’ finish (or perhaps not-so-Smoke-in; sorry, Tony), let’s review Speedweeks from the sponsor lens. Earnhardt Jr. Pays Immediate Dividends An enduring theme from the weekend broadcast was “Wow, look at all that green! This place used to be red!” Seems that Team Earnhardt’s Big Bet has [...]
Let’s be clear about this: The jury is still out. We’re about to offer opinions on sponsors who were “winners” and “losers” from a very busy offseason 2007-2008. Realistically, nobody can really call a winner or a loser until we start running races and watching sponsorship programs unfold. It’s easy to identify some high profile [...]
Greetings, and let’s go racing! Our new commitment for 2008, and hopefully beyond, is to explore the world of motorsports sponsorship. For the past 10 years or so, we’ve been providing a nearly continuous stream of news, information, links, and commentary both witty and wise. This year, we’re going to be a little more focused, [...]