Archive for the 'Other Stuff' Category

Coke 600 – The Race in Twitter Photos

From Twitter member CopaCavanna From Kyle Busch From Twitter member AnnaEgleston From Kyle Busch From Twitter member krisjohnson_sd More after the jump!

Coke 600 – The Day in Cool Tweets

Amazing how much team chemistry matters in #NASCAR. McMurray wasn’t a Roush guy. Kyle B not a Hendrick guy; I don’t think Junior is either. By gporr at 05/30/2010 22:12 Why doesnt Fox use the pic-in-pic for the race like ABC did for the Indy 500? #nascar By VictoriaKuriger at 05/30/2010 22:12 Hope Biffle’s guy [...]

Coke 600 – The Day in Twitter Photos

From Miss Sprint Cup From Jason Brownlow (via Delana Harvick) From Jeff Gluck More after the jump!

Passing Thoughts – Leaving Las Vegas

Passing thoughts while wondering what happened in Vegas… …to those crazy caution lights? It has to be disconcerting to the drivers and should be embarassing to the track. Couldn’t you just feel the FOX crew cringing, hoping they weren’t in for another Daytona-style “stick with us while we fix this stupid track” delay? …Jeff Gordon’s [...]

How Google Is Wrecking Motorsports

t’s all about the ROI.

Return on investment. For a motorsports sponsor, in the final analysis, it’s all about a pretty simple equation:

What am I getting for my money? And how much of it am I getting?

Traditionally, motorsports sponsorship value has been determined by factors related to “branding.” In rough terms, it works like this: If somebody sees your logo enough times, Mr. or Ms. Sponsor, they’ll remember you when it’s time to purchase whatever it is that you sell.”