Reed Sorenson and his sponsor want to change how you heat your house

When Reed Sorenson starts 36th in tomorrow’s Cup race at Pocono, he will carry the colors and logo for Energex Wood Pellets.

Energex is a manufacturer of wood pellets, tiny units of compressed, recycled wood, not “pallets,” those cumbersome and messy shipping platforms.

Who cares?

You might, if you’re tired of paying outrageous gas or electricity bills in the winter.

According to the Pellet Fuels Institute (yes, it’s a thing), “…pellet fuel is a renewable, clean-burning and cost stable home heating alternative … a biomass product made of renewable substances – generally recycled wood waste. ”

Pellets burn in freestanding stoves, fireplace inserts, furnaces and boilers (to heat water for steam). They are usually burned in a pellet stove, but are increasingly used by large scale installations like schools, factories and even prisons.

The Pellet Fuel Institute claims over 1 million American homes currently burn pellets in one form or another.

Pellet fuel represents a renewable, efficient and ethical way to make a difference to the environment and, tomorrow, to support a NASCAR team!

Even starting from the back, Sorenson is at the leading edge.