This week’s show notes:
How Duck Commander and the Roberts family work with Texas Motor Speedway to build their brand around the Duck Commander 500 NASCAR Sprint Cup race.
Introducing the official beer of Texas Motor Speedway (a craft beer, believe it or not).
And a sandwich big enough for Texas
Check out motorsports jobs on LinkedIn
How do teams make the Daytona 500?
On a snowy February day, Hulman & Co. CEO Mark Miles and President of Operations and Competition Derrick Walker faced the media to talk about the upcoming season and recap a few highlights from last year. Calling 2014 “nothing short of fantastic,” Miles says IndyCar’s average TV viewership and average TV rating were up 25% last year, increasing the audience to over one million for the first time in years. Social media metrics were even higher, he claims, although he didn’t provide any solid figures.
Chevrolet unveils 2015 aerodynamics kit at IndyCar Media Day. We review the kit and its possible impact on IndyCar racing. (Image courtesy Chevrolet)
Tony Stewart sees potential calamity in Sunday’s Daytona 500 qualifying. For good reason? Find out on this week’s Forward Byte podcast.
Birthday shoutout to road racer extraordinaire, Dorsey Schroeder
Pit stop during 24 hours @ Daytona, 1990